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The aspect ratio of high-definition video - 16:9 - is one with which Cox works exclusively. And she expects the format to grow in popularity.
"High-definition is a good way to attract attention with really not that much cost", she says. "If you want to get attention at a trade show or with a presentation, HD is the way to go."
Cox does an offline edit on an Avid editing system and then moves to a linear system for the final edit.
"Consequently, I make sure the offline edit is perfect. I spend days making decisions and getting it just right. There aren't too many of us shooting in HD. The good news is, with nearly five years of experience, I'm a grizzled veteran. I've made a lot of mistakes along the way. I have the ability to help clients avoid making the same mistakes."
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